In this age of digitization, any business wishing to remain competitive in its market must have a website. It is the gateway to the digital world and the means to move up a gear in the development of your business. Building a professional website is not just one person’s job. This operation requires different skills, hence the need to call on a team of professionals. In this post, we’ll give you some explanations about web design. After reading this, you will better understand why this element is crucial for your website, and therefore for your business.

Definition of web design

Web design refers to the design of the interface of a website. The web designer is responsible for this mission. The work of this specialist is not limited to graphic design. He will work on the ergonomics, ease of use and accessibility of the website in question. It takes care of the overall architecture, the tree structure, the organization of all the pages, the display of all the elements of the site, as well as the ease of navigation.

Typically, website design begins with building a web mock up that presents the graphic identity, tree structure and future layout of the site. This step is essential, because the model will serve as a reference to ensure the progress of the project. It will be a management tool to define whether it is necessary to make changes.

The web designer aims to provide an interface that is both ergonomic and pleasant to users. The site he designs must be as effective and efficient as possible for Internet users who are likely to convert into customers.

Why give credit to web design?

When we go to a website, the first thing we see is its interface. Hence the importance of web design. Visual communication plays a preponderant role on the web. It is therefore important not to underestimate the first impression of users. Whether negative or positive, it still means a lot to internet users.

The role of web design

The success of a website depends on its reliability. The design of a website is based on the aesthetics and functionality of the site. Internet users use this element as a criterion for judging the reliability of a site. Design therefore has a great influence on the visitor’s perception. The colors used, the quality of the writing, the presentation of the site … all have an impact on the idea that one has of the website.

To generate traffic on its website, an attractive design is therefore decisive. This quality can encourage the user to go further in their visit or, on the contrary, dissuade them.

Good design is also a key part of your business success because it represents the quality of your business and your branding. So, neglecting it means for visitors who may be interested in your offers that you are also neglecting your activity. Aside from attracting potential customers, website design is also a tool for retaining existing customers.

The challenge of UX and UI Design. The design and aesthetics of a website are important, but they are not everything. The ease of navigation and ergonomics are other essential elements that should not be overlooked. We must always honor the expectations of users. To achieve this, it is essential to prioritize two crucial components, including UX and UI. UX or User experience refers to the user experience. As for the UI, it is referred to as the User Interface. UX and UI are essential when designing a website or mobile application.

UX is about developing and improving the user’s interaction with the site. The UI represents the visual identity, graphic design or even the editorial charter of the website. Basically, it concerns the establishment of elements perceptible by users and able to seduce them.

When creating a website, UX and UI are inextricably linked. Even if your site is very stylish, but the user experience is not optimal, the user will look elsewhere. Likewise, if the navigation is as fluid as it is natural, but the graphics are in bad taste, the user will always go back. A perfect balance between UX and UI then determines the success of a website. It is thanks to this balance that a relationship of trust can be established between the company and Internet users.

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