Why SEO and front-end developers are the perfect search marketing team
If you work in digital marketing, then you will have already heard a lot about the role of SEO and front-end development in creating popular websites.
25 tools to streamline YouTube SEO optimization
With video streaming services and social media platforms reporting large amounts of traffic, videos are slowly but surely moving front and center as the most popular form of online content. Plus, they are made more accessible by the widespread use of mobile devices and the growing average speed of Internet connectivity. Look no further than […]
Google’s Rich Results Testing Tool Now Supports Code Editing
Google has updated its Rich Results Test tool to let webmasters edit the code and see how those edits impact their results results. Google announced this as part of the Chrome Developer Summit this morning.
A simple 3-step framework for improving your technical SEO
In a world where everyone’s fighting for relevance in search, technical SEO is a Swiss army knife you can use to improve your site’s usability, crawlability, indexation and ultimately rankings. But it’s easy to get lost in the weeds while working through technical SEO fixes — many SEOs reach a point of diminishing returns where […]
How to Research, Monitor, and Optimize for Questions
Have you been optimizing your content for questions? There are a few powerful reasons for you to start doing it now:
12 Completely Outdated SEO Practices You Should Avoid
SEO has gone through extensive evolutionary changes over the years, and continues to do so every day. While most traditional marketing tactics (for the most part) still hold true in digital marketing today, SEO changes have quite drastically changed the landscape. Most, if not all, of these changes have helped improve the web – and search, […]
What Is Local SEO & Why Local Search Is Important
Local search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results. Local search encompasses all those nifty search terms that scream local, such as: lawyers near me doctors near me lawyers in [city name] doctors in [city name] Basically, local SEO is a strategic […]